SOCIAL NETWORKS AND EMPLOYABILITY IN THE TAMALE METROPOLIS OF THE NORTHERN REGION, OF GHANA

Abstract

The research examined how social networks contribute to enhance employability and the factors that determine employability in the Tamale metropolis of Ghana. Data were collected from 90 respondents using questionnaire. SPSS was used in the data analysis to run a binarylogistic regression and factor analysis. Based on the analysis, the following were evident: The research found out that a high percentage of respondents were graduates from tertiary institutes with a low percentage of the respondents having been through the basic level of education. Out of the various forms of the job strategies, social network was found to be accessed by respondents for work for job. It was also realized that majority of individuals who mostly accessed social networks for job were from the private sector. The factors that contributed overall in enhancing employability: relation to organizational member, prevalence of shift work, participation in symposia, engagement in part-time jobs and access to social support. Year’s respondents for work for job. It was also realized that majority of individuals who mostly accessed social networks for job were form the private sector. The factors that contributed overall in enhancing employability: relation to organizational member, prevalence of shift work, participation in symposia, engagement in part-time jobs and access to social support. The researcher recommends that higher educational institutes as well as organizations should include participation in workshops, seminars, conferences to enhance newentrants into the job market with career-oriented skills and those in the working field with skills to promote organizational performance.