DIALOGIC COMMUNICATION ON DIGITAL PLATFORMS AS PUBLIC RELATIONS TECHNIQUE: A CASE OF TWO POLITICAL PARTIES.

Abstract

In contemporary politics, the Internet generally provides information to the public about engagements and events. It encourages users to interact, network, co-create, and participate in political activities and social move ments. The Internet has become a virtual platform and tool for informa tion dissemination and political dialogue. There have been several calls on political parties, especially during elections, to be more open and transpar ent with citizens in their campaign messages. This made the discourse on electorate engagement and participation in campaign messages topical worldwide. Most political parties are also compelled to heed the call by developing innovative ways of engaging the electorate, particularly in an election year.