THE NATURE OF BUSINESS DEVELOPMENT SERVICE AND ITS IMPACT IN THE IMPROVEMENT OF MICROENTERPRISES IN THE CENTRAL MARKET OF TAMALE METROPOLIS.

Abstract

The study sought to appraise the role of Business Development Services in the Tamale Metropolis of the Northern Region of Ghana. The research problem was as a result of less developed small scale enterprises which have been plagued by seemingly neglect, poor planning, and lack of social capital. A descriptive study design was used to gather information from business development agencies and micro enterprise owners in the Tamale Metropolis. Both purposive and stratified simple random sampling methods were used to select the respondents. Questionnaireswere respectively administered to the business development agents and micro enterprise owners. The data was analyzed by means of descriptive and inferential statistics using the Statistical Product and Service Solutions (SPSS).The study revealed that microenterprises are aware of the existence of business development services In the Tamale metropolis. However, many microenterprises agreed that the Business Development Service in the area provides variety support packages for the improvement of their business, financial support was identify as the most frequent support from these Organizations. The rest, especially, insurance agencies have no packages or products for the micro enterprise owners.