ASSESSMENT OF VISITOR SATISFACTION IN MOLE NATIONAL PARK, GHANA

Abstract

Arrivals to Mole National Park (MNP), the largest in Ghana were projected by management to reach 100,000 guests by the close of 2010. As at the end of December 2008, the park recorded only 16, 807 guest arrivals, the highest so far in its existence. By the close of year 2010, only 14,336 tourist arrivals were recorded registering a drop, hence an illusion in attaining the 2010 set target and even subsequent years to come. This therefore gave a clue that revenue generated is not always enough to support park administration and community development. This paper explores the underlying reasons accounting for this trend by finding out tourists’ preferences in the park, the category of people who patronized the park most and sourcing guest views on what can be done to make the park more attractive. A five month period was used to elicit information from 498 tourists who visited the Park employing questionnaire administration and interview schedules. The results analyzed revealed that student groups in second cycle and tertiary institutions patronized the park most on the domestic front, whilst on the foreign front, all guests contacted were educated above high school level and many of them (57%) were on holiday in Ghana. The driving force (motivation) behind these visits was to see animals in the wild. The most preferred wildlife species visitors came to view were elephants, monkeys, lions, buffalo and birds respectively. The recommendation is made that the road linking major cities and towns to the Park which is “rough and rugged” be rehabilitated if government needs to improve tourists’ inflow to the park.