SOCIAL MEDIA USE BY JOURNALISTS AND ITS IMPACT ON ETHICS: A CASE STUDY OF NORTHERN REGION OF GHANA

Abstract

This study examined social media use by journalists and its impact on ethics in Northern region of Ghana. This study employs a descriptive survey to guide its application of the research process with a sample of 100 participants and the use of closed-ended and open questions to collect data. The, 76.7% (46), 75% (45), 70% (42) and 53.3% (32) of the respondents agreed that they used Facebook, Twitter, YouTube and WhatsApp regularly for reporting. Again, this study revealed that, 75% (45) of the respondents agreed that, an individual's judgment or standard of journalism contributes to effective ethical behaviour is one the factors contributing to ethical journalism practice, 61.6% (37) of the respondents agreed that lack of knowledge of ethical journalism practices is one the factors contributing to non-ethical journalism practice. Furthermore, the study revealed that, 76.7% (46) of the respondents agreed that social media attracts a wider coverage audience for their media house, and 78.3% (47) of the respondents agreed that Social media makes journalism easier and efficient. However, the study concluded that; Facebook, Twitter, YouTube, LinkedIn, Wikipedia, and WhatsApp were regularly used by the respondents for reporting. The study also concluded that; breach of confidentiality, Media manipulation of a journalist, Poor research support systems, and Lack of knowledge of ethical journalism practices are factors contributing to ethical and non-ethical journalism practice. However, it was concluded that, social media creates platforms for businessmen to market their products, and many other. Hence, the study advises media institutions and researchers in Ghana to tackle the utilisation of social media for journalistic objectives. Crucially, it is imperative to offer them consistent training on prudent utilisation of the technology. Furthermore, journalists should endeavour to acquire sufficient expertise in order to effectively utilise social media for professional objectives