Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/2737
Title: MARKET ENTRY HETEROGENEITY AMONG FDI’S IN GHANA A LITERATURE REVIEW
Authors: Lizhen, C.
Adongo, S. A.
Xuhua, H.
Antwi, H. A.
Keywords: IKEA
Marketing Research
Peculiar Political
Economic
Socio-Cultural And Technological Environment
MTS
Issue Date: 2016
Publisher: International Journal of Scientific Research in Science, Engineering and Technology
Series/Report no.: Vol. 2;Issue 6
Abstract: The entry methods employed by international retailers have developed as a core theme in international retail marketing research. Largely the reason, which is assigned for this development, is related to the growing exploit of contemporary entrepreneurs who are seeking the most effective yet cost effective method of entry into the retail market of other countries. The choice of market entry may largely influenced the success or failure of an organisation in a new market, The history of industry is littered with the corpses of several major organisations that failed to make any meaning strides in other markets owing to poor market entry strategy. The focus of the paper is to conduct a comprehensive and critical literature review of research in this area highlighting key areas of research development. Prominence is given to the strengths and the weaknesses of each of the market entry models and the factors that must guide the selection of a particular market entry strategy.
URI: http://hdl.handle.net/123456789/2737
ISSN: 23944099
Appears in Collections:Administration

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