Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/2433
Title: PERCEIVED QUALITY CHARACTERISTICS INFLUENCING HOUSEHOLDS PREFERENCE FOR LOCAL AND IMPORTED RICE AND THEIR EFFECT ON PRICE IN THE NORTHERN REGION GHANA
Authors: Abukari, Iddrisu
Donkoh, Samuel A.
Ehiakpor, Dennis Sedem
Keywords: Hedonic Price Model
Quality Characteristics
Rice Preferences
Implicit Value
Northern Ghana
Issue Date: 2019
Publisher: Ghana Journal of Development Studies
Series/Report no.: Vol 16;Isssue 1
Abstract: The study investigates how perceived rice quality characteristics influence household preference for local and imported rice and its effect on prices. A multi-stage sampling technique was used to select 400 rice consuming households from Tamale, Yendi and Savelugu in the northern region. A structured questionnaire was used to interview one consumer (the woman in charge of purchasing and cooking of food) in each household on the quality characteristics that influence their demand for either local rice or imported rice. Rice quality characteristics were ranked with about 71% agreement in descending order of taste, colour, cleanness, nutrient content, safe health, aroma, grain size, texture and cooking time. The results showed that colour had the highest implicit value of Gh¢ 4.42, followed by taste (Gh¢ 2.66). The rest are cooking time (Gh¢ 1.39), grain size (Gh¢ 0.33), impurities (Gh¢-1.08) and texture (Gh¢-1.38). These results indicate the importance consumers attach to rice brands on the basis of product characteristics. To encourage the consumption of domestic rice requires that production and processing methods of local rice are improved in order to bring it, at least at par with the qualities of imported rice.
URI: http://hdl.handle.net/123456789/2433
ISSN: 08556768
Appears in Collections:Ghana Journal of Development Studies (GJDS)



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